Winner of a 2025 Creative Nebraska (ADDY) Award in the Animation or Special Effects category
Challenge
Encompass Spotify's tagline, "music for everyone," within a 30-second advertisement using illustrative animation.
Design
This advertisement combines frame-by-frame animation illustrated on the app Procreate with masking, transitions, and text animation done in Adobe After Effects. Each frame of the walk cycle was drawn and colored separately by hand to achieve a more old-school feel and bring the character to life. Spotify Design's brand colors were used for all the backgrounds, and the final background incorporates many elements from the Spotify Design brand.
