Winner of a 2023 Creative Nebraska (ADDY) Award in the Magazine category
Challenge
Introduce Hellmann’s drizzle sauces to young adults who are increasingly skeptical about mayonnaise.
Design
Full-page, four color magazine ad created to appeal to young adults. The copy, “In our feisty era,” is on brand with a Gen Z trend and the retro illustrations are also trending. The vibrant colors fit the product’s color scheme and are eye-catching and fun. The ad conveys the idea that Hellman’s drizzle sauces are a party.