Challenge
Animate a short Instagram reel to showcase six of the services Performance Digital offers to clients.
Design
Performance Digital, a digital marketing agency, requested a reel with simple moving graphics and text animation. I created a reel to fit their brand and the existing content on their Instagram. I noticed that they used arrows and simple icons in many of their posts, so I decided to use an arrow as a consistent theme throughout the video. I mapped out the arrow's path on an Adobe Illustrator file, then recreated everything in After Effects.
Plan for the Instagram reel