Winner of a 2023 Creative Nebraska (ADDY) Award in the Magazine category
Project
Although Hellmann’s is the world’s most well-known mayonnaise brand, awareness and usage is declining among 18 to 32-year-olds in the U.S. My challenge was to introduce Hellmann’s drizzle sauces to a new generation that is becoming increasingly skeptical about mayonnaise.
Design
Magazine ad, Instagram story, and text animation created to appeal to young adults. The "eras" copy was inspired by a 2023 Gen Z trend, and the retro illustrations were also trending. The vibrant colors fit the product’s color scheme and are eye-catching and fun. The creative conveys the idea that Hellman’s drizzle sauces are a party.
Instagram story
Text animation
